From Idea to Iconic

Welcome to the Frontline of the Brand Revolution.

At The Growth Playbook, we go beyond buzzwords- diving into the bold moves, breakout strategies and unseen grind behind India’s most iconic D2C and digital-first brands!

This isn’t just a podcast. It’s a movement – for the makers, the doers and the ones building what’s next.

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Behind the Playbook

This isn’t just a podcast,
it’s a front-row seat to the brands shaping the future.

The Growth Playbook is where India’s boldest D2C and digital-first founders drop the masks and share the real game – the growth loops, the missed bets, the mindset shifts and the playbooks that worked.

Brought to you by GrowthSRC Media – the agency behind top-performing campaigns for brands like Safari Bags, The Pant Project, 1 Hair Stop and Sploot – we’ve been in the trenches. Now, we’re bringing the backstage to the spotlight.
Every episode is built to spark ideas, challenge play-it-safe thinking and fuel the next generation of builders and brand architects.

Plug in. Tune up. Build what’s next.

Two hosts. Infinite insights.

Tech, AI & SaaS | Strategy Meets Scale

With over 12 years in Internet Marketing, Mahendra has worked across global markets, leading performance-driven growth for both media and tech companies. He’s spoken at top AdTech and publishing events, scaled Canada’s largest alternative media publishing company and trained over 100 digital professionals.

At The Growth Playbook, Mahendra breaks down the fast-evolving world of Tech, AI and SaaS – bringing sharp insights from real-world execution.

Mahendra Choudhary

SEO, eCommerce & D2C | Growth Without the Guesswork

An award-winning SEO and data-driven marketer with 8+ years of experience, Swapnil has helped 100+ brands and publishers grow their organic reach and revenue. He’s trained over 1,000 professionals in SEO and spoken at top digital marketing stages.

On the pod, Swapnil unpacks real-world growth strategies for D2C, commerce and quick commerce – backed by insights, not fluff.